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Thomas Jonas

Chief Executive Officer

Thomas believes in asking the big questions but also in finding new and different solutions. When a chance encounter on the beach in Hawaii led Thomas to a lab in Montana where he met Mark, he saw infinite possibilities in the tiny microscopic organism. When others often ask why, Thomas’ curiosity drives him to ask, why not and what if? Why not use the nutritional power of Fy to positively impact the environment and disrupt the food industry? What if Fy could feed people today and for generations to come? And as a former officer in the French Air Force, Thomas knows that even the sky is not the limit.
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Dr. Mark Kozubal

Chief Science Officer

Mark loves exploring science to find groundbreaking ways to benefit mankind. True to his curious nature, he journeyed to Yellowstone National Park and later discovered an extremophile microbe in samples taken from the hot springs. This microbe eventually grew to become our nutritional fungi protein, Fy. As a leading expert in extremophile organisms, it’s no surprise that his deep knowledge has led NASA, the National Science Foundation, the USDA, and the EPA to seek him out. When Mark isn’t researching extremophiles, he likes to mountain bike, backcountry ski, and strum guitar.
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Matthew Strongin

Chief Financial Officer

Matthew is passionate about leveraging technology to deliver a sustained impact on the planet and our society. This enthusiasm led him to Nature’s Fynd after working in venture capital and banking. As a venture investor in early-stage companies focused on agriculture and energy, Matthew experienced firsthand the struggles and rewards of commercializing technologies that both challenge convention and create sustainable solutions that disrupt the food industry in a positive way. He enjoys building towards audacious goals using his innovative spirit— just ask him about completely remodeling his home in his spare time.
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Karuna Rawal

Chief Marketing Officer

As a marketer with award-winning international success, Karuna was ready for the challenge of building a purpose-driven brand from the ground up. That brand? Nature’s Fynd. Karuna’s broad experience in launching new food innovations combined with an intentional focus on how we can create a better food system led her to this position. Building on the company’s unique origins, Karuna is crafting a compelling narrative for Nature’s Fynd. And her own enthusiasm for food extends beyond her kitchen to seeking out amazing tasting vegan food. So if you’re in Chicago, ask her to share a favorite recipe or restaurant she last visited for a flawless recommendation.
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Jim Millis

Chief Technology Officer

Jim’s belief is simple: live modestly and leave the world in a better place than you found it. He does this by preparing food from his own garden and through his work at Nature’s Fynd. With over thirty years of working as an entrepreneurial leader and his expertise in fermentation technology, Jim helped create the breakthrough method used to grow our nutritional fungi protein, Fy. This innovative spirit comes from a family of creators. With a woodshop on his family’s farm and an uncle in the business of wood lathes, Jim also loves woodturning to craft stunning bowls from reclaimed wood.
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Press and Media

Press Release

Award-win­ning agency and CPG vet­er­an, Karuna Raw­al, joins Sus­tain­able Bio­prod­ucts as its first Chief Mar­ket­ing Officer

New CMO will advance VC-backed biotech startup’s mis­sion of devel­op­ing break­through food products

CHICA­GO, July 24, 2019 — Sus­tain­able Bio­prod­ucts, a biotech start­up invest­ed in the future of food through the devel­op­ment of alter­na­tive pro­teins with min­i­mal impact on the envi­ron­ment, has appoint­ed Karuna Raw­al its Chief Mar­ket­ing Offi­cer. Raw­al is the company’s first CMO

Raw­al brings over 25 years mar­ket­ing exper­tise in con­sumer brands, retail and inno­va­tion to Sus­tain­able Bio­prod­ucts (SBP). She joins SBP from Leo Burnett/​Publicis Groupe where she most recent­ly served as Pres­i­dent, Groupe Client Lead across mul­ti-agency teams for Proc­ter & Gam­ble and ALDI. Dur­ing her tenure at Leo Bur­nett, Raw­al was the Lead Strate­gist for the award win­ning “#LikeA­Girl” cam­paign for Proc­ter & Gamble’s Always brand, which won over 170 indus­try awards includ­ing an Emmy for Out­stand­ing TV Com­mer­cial in 2015 and an inau­gur­al Cannes Lion for Gen­der Equal­i­ty. Report­ing to Thomas Jonas, SBP’s Chief Exec­u­tive Offi­cer, Raw­al assumes a top lead­er­ship team role with respon­si­bil­i­ty for strate­gic mar­ket­ing and inno­va­tion with the mis­sion of launch­ing new alter­na­tive pro­tein prod­uct lines. 

Karuna’s acu­men as a sto­ry­teller and inno­va­tor along with her deep expe­ri­ence in build­ing icon­ic brands that con­nect with con­sumers at an emo­tion­al and pur­pose­ful lev­el is exact­ly what we need for the next stages of our company’s growth,” said Thomas Jonas. In Karuna we have a cham­pi­on who will help us accel­er­ate the deliv­ery of our nature-based alter­na­tive pro­tein prod­ucts that not only pro­vide health­i­er sources of great nutri­tion, but leave min­i­mal envi­ron­men­tal impact. We look for­ward to hav­ing Karuna build and lead a team of entre­pre­neur­ial mar­keters who can help acti­vate our brand in this next phase.” 

Join­ing Sus­tain­able Bio­prod­ucts is a once in a life­time oppor­tu­ni­ty that com­bines my pas­sion for health and com­mit­ment to sus­tain­abil­i­ty” said Raw­al. It is a priv­i­lege to work with this excep­tion­al team to deliv­er their ground­break­ing alter­na­tive pro­teins to food prod­ucts. It’s most excit­ing to have the chance to tell the sto­ry of how we har­ness the pow­er of nature to help feed the world in a sus­tain­able man­ner. In SBP we have the solu­tion that both helps peo­ple and our planet.” 

Dur­ing her nine-year tenure at Pub­li­cis Groupe, Raw­al also led Arc World­wide, Pub­li­cis’ lead Shop­per and Com­merce agency, as U.S. Pres­i­dent and Glob­al Chief Strat­e­gy Offi­cer. She was also Chief Strat­e­gy Offi­cer for Farm­house, Leo Burnett’s New Ven­ture and Inno­va­tion group. Pri­or to Leo Bur­nett, Raw­al spent eight years as Founder and Pres­i­dent of Arya Con­sult­ing, an entre­pre­neur­ial ven­ture ded­i­cat­ed to brand­ing, strat­e­gy and inno­va­tion con­sult­ing. Raw­al began her career in brand man­age­ment at The Proc­ter & Gam­ble Com­pa­ny lead­ing Jif, Fol­gers and Dun­can Hines Bak­ing Mix­es brands. Her last role at P&G was Mar­ket­ing Direc­tor, North Amer­i­ca Cus­tomer Marketing.

Raw­al cur­rent­ly serves on the boards of the Ann and Robert H. Lurie Children’s Hos­pi­tal of Chica­go and on the Cor­po­rate Advi­so­ry Board for Cra­dles to Crayons, a non­prof­it ded­i­cat­ed to pro­vid­ing need­ed sup­plies for dis­ad­van­taged school-age chil­dren. She serves as an Advi­so­ry Board mem­ber for the 3% Con­fer­ence, which is ded­i­cat­ed to increas­ing the num­ber of senior female Cre­ative Direc­tors in adver­tis­ing. Raw­al holds a Bachelor’s degree in Eco­nom­ics from The Whar­ton School of the Uni­ver­si­ty of Penn­syl­va­nia and an MBA from The Kel­logg School at North­west­ern Uni­ver­si­ty with a spe­cial­iza­tion in Mar­ket­ing and Management.